Falling GPU prices are a ‘past’, says Nvidia

Earlier this week, Nvidia announced its next series of GeForce RTX cards – and raised eyebrows over the cost of some of them.

At the top, the RTX 4090 will cost $1599. The RTX 4080 16GB will cost $1199, while the RTX 4080 12GB will cost $899.

Many had hoped for lower prices – but, according to Nvidia boss Jensen Huang, these costs reflect a world where Moore’s Law – where performance is doubled for half the price every two years – is now “dead”. .

“Moore’s Law is dead,” Huang said, as reported by Digital Trends. “A 12-inch wafer is much more expensive today. The idea that the chip price will drop is a thing of the past.”

That said, Nvidia has plenty to brag about with the 40-Series lineup. The 4090 and 4080 are the company’s first “Ada Lovelace” series GPUs and are expected to be up to twice as fast as their last-gen counterparts in rasterized games – and up to four times faster in games. to ray tracing.

The company’s RTX 3080 also remains available.

“The RTX 4080 16GB performs 3x better than the RTX 3080 Ti on next-gen content like Cyberpunk with RT Overdrive or Racer RTX mode – for the same price,” an Nvidia spokesperson said today. at Eurogamer. “And the RTX 4080 12GB performs 3x better than the RTX 3080 12GB for $100 less.

“They represent fantastic value compared to similarly priced RTX 3080 GPUs. However, we know the RTX 3080 10GB is incredible value and we will continue to offer it.”

For more on the RTX 4090, Digital Foundry is already hands-on with new cards from Nvidia.