Brian Ayers of Sega Europe has died at the age of 42.
His colleague, Ryan King, announced the news on Twitter earlier today and linked to a crowdfunding campaign which confirmed that Ayers died yesterday, September 23, “after a short illness”.
“Devastated to have lost @Kaaaaneda who truly was the best of us – warm, funny, brilliant, a huge loss to all of us,” King tweeted. “Games industry, please share this link far and wide xxx”
Ayers – who had also worked at Konami, Capcom and Paradox before joining Sega – was a well-known, well-loved and deeply respected member of the UK games industry.
A Just Giving campaign, set up to help his partner and parents with “the considerable costs of a funeral”, says: “Brian James Ayers died on September 23 at the age of 42 after a short illness.
“He was a much loved son, brother, partner, friend and colleague.”
There’s a Just Giving page to help Ayers’ family and partner here.